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我国公共图书馆文旅融合服务发展现状及策略思考

日期:2021年05月22日 编(bian)辑:ad201107111759308692 作者:s11竞猜平台 点击次数:259
论文价格(ge):50元/篇 论文编号(hao):lw202105101454452597 论文字数(shu):23666 所属栏(lan)目(mu):职称(cheng)论文(wen)发表(biao)
论(lun)文地区(qu):中国(guo) 论文语种:中文 论(lun)文(wen)用途:职称(cheng)论(lun)文(wen) Thesis for Title

本文是(shi)一篇(pian)职称论(lun)文发表,本文对公(gong)共(gong)图书(shu)馆(guan)文旅(lv)(lv)融(rong)(rong)合(he)服(fu)务发展(zhan)(zhan)展(zhan)(zhan)开(kai)研(yan)究,从当前各地开(kai)展(zhan)(zhan)发展(zhan)(zhan)现状(zhuang)入手,讨论(lun)各地图书(shu)馆(guan)在(zai)(zai)文旅(lv)(lv)融(rong)(rong)合(he)服(fu)务方面取(qu)得的(de)成(cheng)就(jiu)。再基(ji)于PEST 模型分洗公(gong)共(gong)图书(shu)馆(guan)文旅(lv)(lv)融(rong)(rong)合(he)服(fu)务发展(zhan)(zhan)情(qing)况(kuang),以及公(gong)共(gong)图书(shu)馆(guan)文旅(lv)(lv)融(rong)(rong)合(he)服(fu)务发展(zhan)(zhan)存在(zai)(zai)的(de)问题及图书(shu)馆(guan)在(zai)(zai)文旅(lv)(lv)融(rong)(rong)合(he)服(fu)务发展(zhan)(zhan)策略。


第 1 章 绪论


1.1 研究背景及意(yi)义

1.1.1 研(yan)究背(bei)景

(一)我(wo)国当(dang)前社会经济发展新形势(shi)

习近平(ping)主席所作(zuo)的(de)(de)(de)(de)(de)党(dang)的(de)(de)(de)(de)(de)十(shi)九大报告对当(dang)前(qian)我国(guo)(guo)社(she)(she)(she)会(hui)(hui)主要(yao)(yao)矛盾(dun)作(zuo)出与时俱进(jin)的(de)(de)(de)(de)(de)新(xin)(xin)表述,指(zhi)出“中国(guo)(guo)特色社(she)(she)(she)会(hui)(hui)主义(yi)进(jin)入新(xin)(xin)时代,我国(guo)(guo)社(she)(she)(she)会(hui)(hui)主要(yao)(yao)矛盾(dun)已(yi)经(jing)转化(hua)(hua)(hua)为(wei)人(ren)民(min)(min)(min)日益增(zeng)长的(de)(de)(de)(de)(de)美好生活(huo)(huo)需要(yao)(yao)和(he)(he)(he)不平(ping)衡不充(chong)分的(de)(de)(de)(de)(de)发(fa)(fa)展之(zhi)间的(de)(de)(de)(de)(de)矛盾(dun)”。我国(guo)(guo)不久将全面建成(cheng)小(xiao)康社(she)(she)(she)会(hui)(hui),人(ren)民(min)(min)(min)美好生活(huo)(huo)需要(yao)(yao)日益广泛。文(wen)(wen)(wen)旅融(rong)合(he)正是在(zai)该背景之(zhi)下(xia)提出,2018 年 3 月,中华人(ren)民(min)(min)(min)共和(he)(he)(he)国(guo)(guo)文(wen)(wen)(wen)化(hua)(hua)(hua)和(he)(he)(he)旅游(you)部被批准(zhun)成(cheng)立。促进(jin)文(wen)(wen)(wen)化(hua)(hua)(hua)和(he)(he)(he)旅游(you)的(de)(de)(de)(de)(de)融(rong)合(he)发(fa)(fa)展,成(cheng)为(wei)一个关系到国(guo)(guo)民(min)(min)(min)社(she)(she)(she)会(hui)(hui)经(jing)济(ji)发(fa)(fa)展的(de)(de)(de)(de)(de)重(zhong)要(yao)(yao)命题。文(wen)(wen)(wen)化(hua)(hua)(hua)和(he)(he)(he)旅游(you)部部长雒树(shu)刚在(zai) 2019 年全国(guo)(guo)文(wen)(wen)(wen)化(hua)(hua)(hua)和(he)(he)(he)旅游(you)厅局长会(hui)(hui)议(yi)上(shang)要(yao)(yao)求,各地(di)文(wen)(wen)(wen)化(hua)(hua)(hua)和(he)(he)(he)旅游(you)厅局要(yao)(yao)坚持“宜(yi)融(rong)则融(rong)、能(neng)融(rong)尽融(rong)”,要(yao)(yao)重(zhong)规律(lv)、因地(di)制宜(yi)、稳(wen)中求进(jin)、鼓(gu)励创新(xin)(xin),着力(li)推进(jin)”六大融(rong)合(he)”工作(zuo)。当(dang)前(qian)文(wen)(wen)(wen)化(hua)(hua)(hua)产品(pin)和(he)(he)(he)服务(wu)的(de)(de)(de)(de)(de)生产、传播(bo)、消费的(de)(de)(de)(de)(de)数字(zi)化(hua)(hua)(hua)、网(wang)(wang)络化(hua)(hua)(hua)进(jin)程不断(duan)加快。广播(bo)电(dian)视(shi)集成(cheng)播(bo)控、数字(zi)内容(rong)、动漫游(you)戏、视(shi)频直播(bo)、视(shi)听(ting)载体(ti)、手机出版(ban)、互联(lian)网(wang)(wang)文(wen)(wen)(wen)化(hua)(hua)(hua)娱乐平(ping)台(tai)等基(ji)于互联(lian)网(wang)(wang)和(he)(he)(he)移动互联(lian)网(wang)(wang)的(de)(de)(de)(de)(de)新(xin)(xin)兴(xing)文(wen)(wen)(wen)化(hua)(hua)(hua)业态发(fa)(fa)展强劲(jing),已(yi)成(cheng)为(wei)文(wen)(wen)(wen)化(hua)(hua)(hua)产业发(fa)(fa)展的(de)(de)(de)(de)(de)新(xin)(xin)动能(neng)和(he)(he)(he)新(xin)(xin)增(zeng)长点。

人民群众(zhong)对美好(hao)生活的现实需(xu)要(yao),直(zhi)接(jie)关系文化(hua)(hua)和旅(lv)游领域供给(ji)侧结构(gou)性改革,为(wei)行业(ye)发展提供源源不断的内生动力。步(bu)入全民休闲时代,以高质量文化(hua)(hua)和旅(lv)游供给(ji)增强人民群众(zhong)的获得感、幸福感尤为(wei)迫切。

(二)公共文(wen)化服(fu)务背(bei)景下图书馆发展和服(fu)务创新

早在(zai) 2005 年(nian)的(de)(de)(de)党的(de)(de)(de)十六(liu)届五(wu)中(zhong)全(quan)会上,中(zhong)央高层(ceng)就开始(shi)把公(gong)(gong)(gong)(gong)共(gong)(gong)文(wen)(wen)化(hua)(hua)服务(wu)体系(xi)建(jian)设纳入顶层(ceng)设计(ji)。此后(hou)数年(nian)间更(geng)是(shi)多次出台相(xiang)关政策,不断完善顶层(ceng)设计(ji),加快顶层(ceng)设计(ji)细(xi)化(hua)(hua)落地。2017 年(nian) 3 月(yue)实施的(de)(de)(de)《中(zhong)华(hua)(hua)人(ren)民(min)共(gong)(gong)和(he)国(guo)公(gong)(gong)(gong)(gong)共(gong)(gong)文(wen)(wen)化(hua)(hua)服务(wu)保(bao)障法(fa)》更(geng)是(shi)为公(gong)(gong)(gong)(gong)共(gong)(gong)文(wen)(wen)化(hua)(hua)服务(wu)发(fa)展提供了(le)法(fa)律保(bao)障。2018 年(nian) 1 月(yue) 1 日起施行的(de)(de)(de)《中(zhong)华(hua)(hua)人(ren)民(min)共(gong)(gong)和(he)国(guo)公(gong)(gong)(gong)(gong)共(gong)(gong)图书馆(guan)法(fa)》中(zhong)则明确(que)指出,公(gong)(gong)(gong)(gong)共(gong)(gong)图书馆(guan)作为“社会主(zhu)义(yi)公(gong)(gong)(gong)(gong)共(gong)(gong)文(wen)(wen)化(hua)(hua)服务(wu)体系(xi)的(de)(de)(de)重要(yao)组成部分”,承(cheng)担着(zhe)(zhe)“推动、引(yin)导(dao)、服务(wu)全(quan)民(min)阅读”的(de)(de)(de)重要(yao)任(ren)务(wu)。而文(wen)(wen)化(hua)(hua)和(he)旅游(you)部的(de)(de)(de)成立也标志着(zhe)(zhe)我国(guo)文(wen)(wen)化(hua)(hua)产业和(he)旅游(you)产业进入融合发(fa)展的(de)(de)(de)时代,公(gong)(gong)(gong)(gong)共(gong)(gong)图书馆(guan)应不断创(chuang)新服务(wu)内容和(he)手段,更(geng)好的(de)(de)(de)服务(wu)当地经济和(he)文(wen)(wen)化(hua)(hua)建(jian)设,满足(zu)广(guang)大人(ren)民(min)群众的(de)(de)(de)新需求。

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1.2研究综述

1.2.1 国内图书馆文旅融合研究现状

(一)关(guan)于(yu)文旅(lv)融(rong)合概念和内容的(de)研究

文(wen)化(hua)(hua)和旅(lv)游公(gong)共(gong)(gong)(gong)(gong)(gong)服(fu)(fu)务(wu)(wu)(wu)(wu)(wu)是(shi)公(gong)共(gong)(gong)(gong)(gong)(gong)文(wen)化(hua)(hua)服(fu)(fu)务(wu)(wu)(wu)(wu)(wu)和旅(lv)游公(gong)共(gong)(gong)(gong)(gong)(gong)服(fu)(fu)务(wu)(wu)(wu)(wu)(wu)的融合(he)发(fa)展(zhan)。《中华人民共(gong)(gong)(gong)(gong)(gong)和国公(gong)共(gong)(gong)(gong)(gong)(gong)文(wen)化(hua)(hua)服(fu)(fu)务(wu)(wu)(wu)(wu)(wu)保障法》中,定义了(le)公(gong)共(gong)(gong)(gong)(gong)(gong)文(wen)化(hua)(hua)服(fu)(fu)务(wu)(wu)(wu)(wu)(wu)是(shi)指(zhi)“由政府主导,社(she)会力量参与,以满足公(gong)民基本文(wen)化(hua)(hua)需求(qiu)为主要目的而提供的公(gong)共(gong)(gong)(gong)(gong)(gong)文(wen)化(hua)(hua)设施(shi)、文(wen)化(hua)(hua)产品、文(wen)化(hua)(hua)活(huo)动以及(ji)其他相关服(fu)(fu)务(wu)(wu)(wu)(wu)(wu)”。旅(lv)游公(gong)共(gong)(gong)(gong)(gong)(gong)服(fu)(fu)务(wu)(wu)(wu)(wu)(wu)是(shi)指(zhi)由政府或其他社(she)会组织(zhi)提供的,以满足旅(lv)游者共(gong)(gong)(gong)(gong)(gong)同需求(qiu)为核(he)心、不以营利为目的、具有(you)明显(xian)公(gong)共(gong)(gong)(gong)(gong)(gong)性的产品和服(fu)(fu)务(wu)(wu)(wu)(wu)(wu)的总(zong)称①。《国家旅(lv)游及(ji)相关产业统计分类》中有(you)四个(ge)方面的旅(lv)游公(gong)共(gong)(gong)(gong)(gong)(gong)服(fu)(fu)务(wu)(wu)(wu)(wu)(wu),旅(lv)游公(gong)共(gong)(gong)(gong)(gong)(gong)服(fu)(fu)务(wu)(wu)(wu)(wu)(wu)基础设施(shi);旅(lv)游公(gong)共(gong)(gong)(gong)(gong)(gong)信息服(fu)(fu)务(wu)(wu)(wu)(wu)(wu);旅(lv)游便民惠民服(fu)(fu)务(wu)(wu)(wu)(wu)(wu);旅(lv)游安全保障服(fu)(fu)务(wu)(wu)(wu)(wu)(wu)。

李国新(2019)以公(gong)(gong)共(gong)文(wen)化服(fu)务(wu)(wu)和旅(lv)(lv)游(you)(you)公(gong)(gong)共(gong)服(fu)务(wu)(wu)融合发(fa)展的内(nei)容(rong)包括公(gong)(gong)共(gong)文(wen)化服(fu)务(wu)(wu)设(she)施嵌入旅(lv)(lv)游(you)(you)景区(qu)、线路、住地(di)、交(jiao)通服(fu)务(wu)(wu)区(qu)域(yu)等;基层综合型(xing)文(wen)化服(fu)务(wu)(wu)中(zhong)心(xin)和乡村旅(lv)(lv)游(you)(you)服(fu)务(wu)(wu)中(zhong)心(xin)融合;公(gong)(gong)共(gong)图书馆(guan)(guan)开展旅(lv)(lv)游(you)(you)公(gong)(gong)共(gong)信(xin)息服(fu)务(wu)(wu);博物(wu)馆(guan)(guan)、非(fei)遗(yi)传习场(chang)所与研学旅(lv)(lv)行相融合;群众文(wen)化活动营造(zao)城(cheng)市文(wen)化氛围,提升城(cheng)市文(wen)化品位;串联标志性文(wen)化设(she)施,打造(zao)旅(lv)(lv)游(you)(you)路径②。

(二)公共图书馆文旅融合(he)的发展方向研(yan)究

国内学术界对(dui)于公(gong)共图(tu)书馆在(zai)文(wen)(wen)(wen)旅(lv)(lv)融(rong)合(he)(he)实践(jian)方(fang)面纷纷进(jin)行研究,主要(yao)(yao)是讨论公(gong)共图(tu)书馆在(zai)文(wen)(wen)(wen)旅(lv)(lv)融(rong)合(he)(he)方(fang)面初期实践(jian)情况(kuang)(kuang),以及对(dui)初期实践(jian)情况(kuang)(kuang)进(jin)行分析和总结,并对(dui)公(gong)共图(tu)书馆今(jin)后的(de)发(fa)展提出(chu)设想。何容斌(bin)(2019)以文(wen)(wen)(wen)旅(lv)(lv)融(rong)合(he)(he)时代为(wei)背景,提出(chu)了图(tu)书馆创(chuang)新(xin)发(fa)展的(de)实践(jian)路径(jing),包(bao)括在(zai)图(tu)书馆中(zhong)渗透文(wen)(wen)(wen)旅(lv)(lv)融(rong)合(he)(he)理念,图(tu)书馆积极与旅(lv)(lv)游进(jin)行深(shen)(shen)度合(he)(he)作,另一方(fang)面,在(zai)文(wen)(wen)(wen)旅(lv)(lv)融(rong)合(he)(he)过(guo)程中(zhong),提高(gao)图(tu)书馆文(wen)(wen)(wen)化(hua)事(shi)业服务水平(ping)。将阅读以多样(yang)化(hua)的(de)方(fang)式呈现;完善文(wen)(wen)(wen)旅(lv)(lv)深(shen)(shen)度融(rong)合(he)(he)的(de)体制,对(dui)各类文(wen)(wen)(wen)旅(lv)(lv)元素进(jin)行渗透,创(chuang)新(xin)图(tu)书馆的(de)发(fa)展;拓宽文(wen)(wen)(wen)旅(lv)(lv)融(rong)合(he)(he)新(xin)路径(jing),图(tu)书馆要(yao)(yao)提供更多的(de)优(you)质(zhi)服务,让所有进(jin)入图(tu)书馆的(de)人都能在(zai)馆中(zhong)找到(dao)目的(de)③。

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第 2 章 相关概念和理论基础


2.1 相关(guan)概念

2.1.1 文(wen)旅融(rong)合

2009 年国家相关部门正式(shi)(shi)对外(wai)颁发(fa)《关于促进文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)与(yu)旅(lv)(lv)(lv)(lv)游(you)(you)(you)结合发(fa)展(zhan)的(de)指导意见》,其(qi)中(zhong)(zhong)明(ming)确(que)提(ti)到(dao)旅(lv)(lv)(lv)(lv)游(you)(you)(you)的(de)灵魂在(zai)于文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua),旅(lv)(lv)(lv)(lv)游(you)(you)(you)也(ye)是(shi)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)非常(chang)重(zhong)(zhong)要的(de)一(yi)个载体。中(zhong)(zhong)国社(she)会科学院(yuan)旅(lv)(lv)(lv)(lv)游(you)(you)(you)研究(jiu)中(zhong)(zhong)心创始(shi)人张广瑞对于文(wen)(wen)(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)融合的(de)阐释,文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)游(you)(you)(you)属(shu)于一(yi)种(zhong)(zhong)比较特殊的(de)旅(lv)(lv)(lv)(lv)游(you)(you)(you)方式(shi)(shi),主要在(zai)于寻找文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)体验(yan),并将新(xin)鲜感受进行分享。文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)游(you)(you)(you)属(shu)于一(yi)种(zhong)(zhong)比较特殊的(de)旅(lv)(lv)(lv)(lv)游(you)(you)(you)方式(shi)(shi),其(qi)中(zhong)(zhong)的(de)吸引(yin)物无疑为(wei)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua),以此展(zhan)开的(de)各种(zhong)(zhong)活动(dong)与(yu)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)活动(dong)紧(jin)密相连。文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)游(you)(you)(you)包括文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)以及旅(lv)(lv)(lv)(lv)游(you)(you)(you),也(ye)是(shi)当(dang)前最(zui)流行的(de)一(yi)种(zhong)(zhong)发(fa)展(zhan)模(mo)式(shi)(shi)。文(wen)(wen)(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)融合的(de)概念非常(chang)新(xin),有学者(zhe)将文(wen)(wen)(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)融合作(zuo)(zuo)为(wei)一(yi)种(zhong)(zhong)业态,一(yi)种(zhong)(zhong)发(fa)展(zhan)模(mo)式(shi)(shi)去(qu)理解;有学者(zhe)将文(wen)(wen)(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)融合作(zuo)(zuo)为(wei)一(yi)种(zhong)(zhong)观念、理念、原则(ze)去(qu)思考。本(ben)文(wen)(wen)(wen)(wen)(wen)认为(wei)文(wen)(wen)(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)融合的(de)含义(yi)是(shi)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)游(you)(you)(you)化(hua)(hua)(hua),旅(lv)(lv)(lv)(lv)游(you)(you)(you)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)化(hua)(hua)(hua),文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)将旅(lv)(lv)(lv)(lv)游(you)(you)(you)产业作(zuo)(zuo)为(wei)重(zhong)(zhong)要载体,旅(lv)(lv)(lv)(lv)游(you)(you)(you)则(ze)将文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)作(zuo)(zuo)为(wei)重(zhong)(zhong)要资源,文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)业和旅(lv)(lv)(lv)(lv)游(you)(you)(you)业携手(shou)共同(tong)发(fa)展(zhan),实现双赢。

2.1.2 公共(gong)图书馆(guan)

1994 年联合国教(jiao)(jiao)科文组(zu)织(zhi)正式对外发(fa)表(biao)《公共图(tu)(tu)书(shu)(shu)馆宣言》,其(qi)中明(ming)确提到人(ren)(ren)类基本价值主(zhu)(zhu)(zhu)要(yao)为人(ren)(ren)以(yi)及社(she)(she)会(hui)的发(fa)展(zhan)与自由(you),要(yao)想(xiang)实现这些价值,主(zhu)(zhu)(zhu)要(yao)在(zai)于在(zai)社(she)(she)会(hui)中公民是否能(neng)够发(fa)挥主(zhu)(zhu)(zhu)观能(neng)动性作(zuo)用以(yi)及正常行(xing)使个人(ren)(ren)权利。在(zai)民主(zhu)(zhu)(zhu)社(she)(she)会(hui)发(fa)展(zhan)过(guo)程中,人(ren)(ren)类的建设性主(zhu)(zhu)(zhu)要(yao)取决(jue)于各(ge)种丰富的思想(xiang)文化、信息知识以(yi)及自由(you)与教(jiao)(jiao)育(yu)。公共图(tu)(tu)书(shu)(shu)馆主(zhu)(zhu)(zhu)要(yao)向公民提供阅读服(fu)务,让(rang)公民有机会(hui)接(jie)受教(jiao)(jiao)育(yu),图(tu)(tu)书(shu)(shu)馆也有责任为社(she)(she)会(hui)培养具有能(neng)力和智能(neng)的公民。

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2.2 相关理论基础

2.2.1 产业融合

伴(ban)(ban)随(sui)着数字(zi)(zi)技(ji)术的(de)(de)(de)(de)正式诞生,产(chan)业(ye)(ye)(ye)(ye)(ye)融(rong)(rong)(rong)(rong)合(he)(he)(he)(he)也逐渐(jian)被提出(chu)来(lai)(lai)(lai)(lai),不(bu)同(tong)产(chan)业(ye)(ye)(ye)(ye)(ye)之间进(jin)(jin)行(xing)(xing)(xing)(xing)大面积交叉(cha)。1980 年前(qian)后(hou)来(lai)(lai)(lai)(lai)自美国的(de)(de)(de)(de)媒体实验室在(zai)(zai)(zai)(zai)全球(qiu)名气大增(zeng),其中(zhong)主要(yao)为(wei)创(chuang)新(xin)(xin)以(yi)(yi)及(ji)(ji)(ji)(ji)融(rong)(rong)(rong)(rong)合(he)(he)(he)(he),还是(shi)(shi)该(gai)(gai)实验室的(de)(de)(de)(de)学(xue)者(zhe)在(zai)(zai)(zai)(zai)对(dui)(dui)广播、技(ji)术以(yi)(yi)及(ji)(ji)(ji)(ji)印刷(shua)技(ji)术边界(jie)描(miao)述(shu)的(de)(de)(de)(de)时候,主要(yao)使用了(le)(le)(le)三个重叠(die)的(de)(de)(de)(de)圆圈,在(zai)(zai)(zai)(zai)他(ta)们(men)看来(lai)(lai)(lai)(lai),这些圆圈出(chu)现(xian)(xian)重叠(die)之后(hou)会(hui)存(cun)在(zai)(zai)(zai)(zai)三个交叉(cha)点(dian),这些交叉(cha)点(dian)可(ke)以(yi)(yi)进(jin)(jin)行(xing)(xing)(xing)(xing)创(chuang)新(xin)(xin),同(tong)时也是(shi)(shi)成长(zhang)速度最快(kuai)的(de)(de)(de)(de)点(dian)。随(sui)后(hou)欧洲(zhou)委员会(hui)针(zhen)对(dui)(dui)融(rong)(rong)(rong)(rong)合(he)(he)(he)(he)专门进(jin)(jin)行(xing)(xing)(xing)(xing)定义,指的(de)(de)(de)(de)是(shi)(shi)市场(chang)、技(ji)术平台以(yi)(yi)及(ji)(ji)(ji)(ji)产(chan)业(ye)(ye)(ye)(ye)(ye)联盟之间的(de)(de)(de)(de)有(you)效融(rong)(rong)(rong)(rong)合(he)(he)(he)(he)。之后(hou)“融(rong)(rong)(rong)(rong)合(he)(he)(he)(he)”走(zou)向了(le)(le)(le)“数字(zi)(zi)融(rong)(rong)(rong)(rong)合(he)(he)(he)(he)”,再从(cong)“数字(zi)(zi)”走(zou)向了(le)(le)(le)“产(chan)业(ye)(ye)(ye)(ye)(ye)融(rong)(rong)(rong)(rong)合(he)(he)(he)(he)”。格林斯腾和卡恩纳(na)在(zai)(zai)(zai)(zai)上世纪 90 年代针(zhen)对(dui)(dui)产(chan)业(ye)(ye)(ye)(ye)(ye)融(rong)(rong)(rong)(rong)合(he)(he)(he)(he)定义作出(chu)详细(xi)说明,指的(de)(de)(de)(de)是(shi)(shi)为(wei)了(le)(le)(le)与(yu)产(chan)业(ye)(ye)(ye)(ye)(ye)增(zeng)长(zhang)保(bao)持适用,产(chan)业(ye)(ye)(ye)(ye)(ye)边界(jie)收缩甚至消失的(de)(de)(de)(de)一种行(xing)(xing)(xing)(xing)为(wei),该(gai)(gai)定义通常只应用在(zai)(zai)(zai)(zai)广播、通信以(yi)(yi)及(ji)(ji)(ji)(ji)电脑之间的(de)(de)(de)(de)融(rong)(rong)(rong)(rong)合(he)(he)(he)(he)。2001 年来(lai)(lai)(lai)(lai)自日本的(de)(de)(de)(de)知(zhi)(zhi)名人士植草益针(zhen)对(dui)(dui)产(chan)业(ye)(ye)(ye)(ye)(ye)融(rong)(rong)(rong)(rong)合(he)(he)(he)(he)进(jin)(jin)行(xing)(xing)(xing)(xing)诠释,指的(de)(de)(de)(de)是(shi)(shi)对(dui)(dui)限制进(jin)(jin)行(xing)(xing)(xing)(xing)放(fang)宽,同(tong)时借助(zhu)技(ji)术创(chuang)新(xin)(xin)将(jiang)行(xing)(xing)(xing)(xing)业(ye)(ye)(ye)(ye)(ye)壁垒进(jin)(jin)行(xing)(xing)(xing)(xing)打破,针(zhen)对(dui)(dui)不(bu)同(tong)企(qi)业(ye)(ye)(ye)(ye)(ye)以(yi)(yi)及(ji)(ji)(ji)(ji)行(xing)(xing)(xing)(xing)业(ye)(ye)(ye)(ye)(ye)合(he)(he)(he)(he)作与(yu)竞争进(jin)(jin)行(xing)(xing)(xing)(xing)全面加强。该(gai)(gai)定义对(dui)(dui)产(chan)业(ye)(ye)(ye)(ye)(ye)融(rong)(rong)(rong)(rong)合(he)(he)(he)(he)出(chu)现(xian)(xian)的(de)(de)(de)(de)原(yuan)因进(jin)(jin)行(xing)(xing)(xing)(xing)解释,也提到(dao)了(le)(le)(le)产(chan)业(ye)(ye)(ye)(ye)(ye)融(rong)(rong)(rong)(rong)合(he)(he)(he)(he)的(de)(de)(de)(de)意义所在(zai)(zai)(zai)(zai)。产(chan)业(ye)(ye)(ye)(ye)(ye)融(rong)(rong)(rong)(rong)合(he)(he)(he)(he)的(de)(de)(de)(de)概(gai)念从(cong)诞生到(dao)发展,一直以(yi)(yi)信息业(ye)(ye)(ye)(ye)(ye)为(wei)核心(xin)。之后(hou)产(chan)业(ye)(ye)(ye)(ye)(ye)融(rong)(rong)(rong)(rong)合(he)(he)(he)(he)在(zai)(zai)(zai)(zai)其他(ta)领域得(de)到(dao)广泛(fan)应用,来(lai)(lai)(lai)(lai)自国内的(de)(de)(de)(de)知(zhi)(zhi)名学(xue)者(zhe)马(ma)健他(ta)给出(chu)了(le)(le)(le)个人建议,指的(de)(de)(de)(de)是(shi)(shi)伴(ban)(ban)随(sui)着管制放(fang)松以(yi)(yi)及(ji)(ji)(ji)(ji)技(ji)术创(chuang)新(xin)(xin),产(chan)业(ye)(ye)(ye)(ye)(ye)交叉(cha)点(dian)以(yi)(yi)及(ji)(ji)(ji)(ji)边界(jie)在(zai)(zai)(zai)(zai)技(ji)术方面进(jin)(jin)行(xing)(xing)(xing)(xing)融(rong)(rong)(rong)(rong)合(he)(he)(he)(he),将(jiang)之前(qian)市场(chang)需(xu)求以(yi)(yi)及(ji)(ji)(ji)(ji)产(chan)品特征进(jin)(jin)行(xing)(xing)(xing)(xing)改变,企(qi)业(ye)(ye)(ye)(ye)(ye)以(yi)(yi)及(ji)(ji)(ji)(ji)产(chan)业(ye)(ye)(ye)(ye)(ye)合(he)(he)(he)(he)作与(yu)竞争也随(sui)之出(chu)现(xian)(xian)变化,最终产(chan)业(ye)(ye)(ye)(ye)(ye)界(jie)限不(bu)再清晰(xi),甚至不(bu)得(de)不(bu)被重新(xin)(xin)划(hua)分。

产业(ye)(ye)融(rong)(rong)(rong)(rong)合的(de)(de)运作基(ji)础(chu)为技(ji)术融(rong)(rong)(rong)(rong)合,随后(hou)为业(ye)(ye)务(wu)以(yi)(yi)及产品(pin)(pin)之(zhi)间(jian)的(de)(de)融(rong)(rong)(rong)(rong)合,最后(hou)则为市场(chang)(chang)融(rong)(rong)(rong)(rong)合。市场(chang)(chang)融(rong)(rong)(rong)(rong)合是技(ji)术融(rong)(rong)(rong)(rong)合和(he)业(ye)(ye)余融(rong)(rong)(rong)(rong)合的(de)(de)目标(biao)导向。任一(yi)主体、企业(ye)(ye)在考虑(lv)市场(chang)(chang)融(rong)(rong)(rong)(rong)合的(de)(de)过(guo)程中,首先要考虑(lv)的(de)(de)为任务(wu)以(yi)(yi)及技(ji)术融(rong)(rong)(rong)(rong)合是否(fou)可以(yi)(yi)对成本结构带来改变,在产品(pin)(pin)上出(chu)现(xian)差异化,最终在市场(chang)(chang)竞争中获得(de)核心优势;业(ye)(ye)务(wu)以(yi)(yi)及技(ji)术的(de)(de)融(rong)(rong)(rong)(rong)合衍生出(chu)的(de)(de)经营(ying)以(yi)(yi)及产品(pin)(pin),是否(fou)能够与市场(chang)(chang)需求保持一(yi)致;业(ye)(ye)务(wu)以(yi)(yi)及技(ji)术融(rong)(rong)(rong)(rong)合之(zhi)后(hou),是否(fou)可以(yi)(yi)对工(gong)作方式以(yi)(yi)及消费内容进行(xing)大(da)范(fan)围转变,在此基(ji)础(chu)上衍生出(chu)全新需求。

表 2.1 互动形式与共生行为模式

表 2.1 互动(dong)形式与共生行为模(mo)式

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第 3 章 公共图书馆文旅融合服务的宏观环境分析...............13

3.1 政治法律环境(jing)分析...........................13

3.1.1 推进公共图书(shu)馆文旅融合服务(wu)发(fa)展(zhan)的(de)政策 ....................13

3.1.2 保(bao)障公共图书馆的(de)文旅(lv)融合服务发展的(de)法律环境 .....................14

第 4 章 我国公共图书馆文旅融合服务发展现状............................21

4.1 我国公共图书馆文(wen)旅融合服(fu)务发展实践(jian)概况(kuang)...............21

4.1.1 “图书馆+研(yan)学”紧密结合(he),成为新的学习(xi)方式......................21

4.1.2 “图书(shu)馆+民宿”深(shen)度融合,增添民宿的文(wen)化(hua)底蕴(yun)................21

第 5 章 我国公共图书馆文旅融合服务发展策略............................29

5.1 图(tu)书馆深度联(lian)合(he)数字技术(shu),创新(xin)技术(shu)融合(he)...................29

5.1.1 图(tu)书馆打造成智慧学习环境(jing)..............................29

5.1.2 创新技术融合(he),让(rang)图书馆文化结合(he)尖端技术 ....................29


第 5 章 我国公共图书馆文旅融合服务发展策略


5.1 图书馆(guan)深(shen)度(du)联(lian)合数字技术,创新技术融合

5.1.1 图书馆打造成智慧学习环境

未来数字技(ji)术,包括 5G、大数据(ju)、云计(ji)算、移动互联网(wang)、人(ren)工(gong)智能、虚拟现实(VR)、增强现实(AR)等,人(ren)人(ren)都(dou)可以说出这(zhei)些数

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